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More Than 600,000 Loyal Customers Signed Up in Advance to Purchase

question 231

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More than 600,000 loyal customers signed up in advance to purchase the iPhone 8 in an Apple store the first day it was available for sale in the U.S.What type of response behavior were these Apple followers demonstrating?


Definitions:

Risk-Free Rate

The expected earnings from an investment that carries no risk of losing money, typically exemplified by the return on government bonds.

Expected Return

The anticipated value or return that an investor predicts to receive from an investment over a period of time.

Expected Return

The anticipated average return of an investment over a specified period, reflecting the potential profit or loss.

Market Return

The total return on an investment, consisting of income and capital gains relative to market movements over a specified time frame.

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