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Dimensions That Should Be Considered When Segmenting Consumer Markets Are

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Dimensions that should be considered when segmenting consumer markets are: geographic location and other demographic characteristics; behavioral needs; urgency to get needs satisfied; and willingness to compare and shop.

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Definitions:

Cash Flow Statement

A financial statement that provides aggregate data regarding all cash inflows and outflows a company receives from its ongoing operations, investment, and financial activities.

Profit Margin

Profit Margin is a financial metric that measures the amount of profit a business makes per dollar of revenue, indicating efficiency in controlling costs.

Asset Turnover

A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue.

Return On Assets

A financial ratio that measures the efficiency of a company's assets in generating profit, calculated as net income divided by total assets.

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