A Producer of Electrical Components Combined Electrical Supply Wholesalers and Manufacturers

question 91

Multiple Choice

A producer of electrical components combined electrical supply wholesalers and manufacturers of electrical equipment into the same market segment-one of several segments it was targeting. Soon it lost the manufacturers' business to a competitor. It seems that the firm failed to consider the risk of

• A) too much aggregating.
• B) insulting the manufacturers by putting them in the same market segment with the wholesalers.
• C) picking market segments based on qualifying dimensions.
• D) selecting market segments that were not substantial.
• E) using too many segmenting dimensions.

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Definitions:

Test Statistic

A value calculated from sample data to evaluate a hypothesis about a population parameter.

Sample Variance

A statistical measure of the dispersion or variability within a sample dataset.

Populations

A complete set of individuals, items, or data from which a statistical sample can be drawn for a study.

Chi-square Value

A statistic used to measure how expectations compare to actual observed data, often used in hypothesis testing.