Which of the Following Criteria Should a Marketing Manager Use

question 70

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A)The segments should be operational-i.e.,only quantitative dimensions are useful.
• B)The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• C)The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• D)The market segments should be substantial-i.e.,big enough to minimize the firm's costs.
• E)The market should always be homogenous in nature.

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Definitions:

Discount

To calculate the present value of some future amount.

Future

A standardized legal contract to buy or sell a particular commodity or financial instrument at a predetermined price at a specified time in the future.

Forward Market

A marketplace for financial contracts that are agreed upon now but settled at a future date.

Premium

An amount paid in addition to a standard price, or the amount above the nominal or face value of a financial instrument.