A Target Marketer Who Uses Two Different Marketing Mix Strategies

question 37

Multiple Choice

A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying the

• A)broad market approach.
• B)single target market approach.
• C)multiple target market approach.
• D)combined target market approach.
• E)generic market approach.

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Definitions:

Basic Hardware

Fundamental physical components of a computer system, including the CPU, RAM, hard drives, motherboard, and power supply.

Cache Memory

Fast memory designed to increase processor operations.

Processor

The central 32-bit or 64-bit electronic chip that determines the processing power of a computer. Also known as a microprocessor or central processing unit (CPU).

L1

A term commonly used to refer to the first level of cache memory in a computer’s processor, which is directly accessible by the CPU and designed for fast data retrieval.