By Differentiating the Marketing Mix to Do a Better Job

question 53

True/False

By differentiating the marketing mix to do a better job meeting customers' needs, the firm builds a competitive advantage.

---

Definitions:

Plato

An ancient Greek philosopher who made foundational contributions to Western philosophy, student of Socrates and teacher of Aristotle.

Process Philosophy

A philosophical approach that emphasizes becoming and change over static being.

Teleological Metaphysics

A philosophical approach that interprets the universe and nature as being purposeful and directed towards certain ends or goals.

Charles Hartshorne

An American philosopher known for his contributions to process theology and the philosophy of religion.