The Combined Target Market Approach

question 50

Multiple Choice

The combined target market approach

• A)tends to focus on small,homogeneous market segments.
• B)aims at several target markets and offers each target market a unique marketing mix.
• C)tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
• D)works well only when each submarket of a product-market has a different demand curve.
• E)None of these answers is correct.

---

Definitions:

Setup

Software that tells a computer about itself and the hardware it supports, such as the amount of RAM memory, type of hard drive installed, current date and time, and so on.

Control Panel

A Windows utility that allows computer configuration such as adding or removing software, adding or removing hardware, configuring a screen saver, adjusting a monitor, configuring a mouse, installing networking components, and so on.

Additional Connector

An extra plug or port provided on a device allowing the connection of more peripherals or accessories.