Which of the Following Statements About Segmenting Is True

question 49

Multiple Choice

Which of the following statements about segmenting is true?

• A)Segmenting is usually a riskier approach than combining.
• B)Segmenters try to satisfy consumers "very well" instead of "pretty well."
• C)Segmenting limits a firm to smaller sales potential and lower profits.
• D)A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
• E)All these answers are correct.

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