Which of the Following Tasks Should a Segmenter Be Engaged

question 63

Multiple Choice

Which of the following tasks should a segmenter be engaged in?

• A)assuming a whole market with a similar set of customers
• B)fine-tuning the marketing mix for each target market
• C)merging various submarkets together to satisfy them more easily
• D)selecting a marketing mix that works fairly well with each segment
• E)providing a unique brand name that does not become common

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Definitions:

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be consumed or sold within a year.

Salvage Value

The projected remaining worth of an asset upon reaching the end of its serviceable life.

Straight-Line Depreciation

A formula for distributing the cost of a tangible asset over its period of usability in consistent annual sums.

Production Line

A sequence of operations that assembles or manufactures products in a factory.