If Geographic Location and Other Demographic Characteristics Are Used as Target

question 176

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions,which potential strategy decision area is mostly likely to be affected?

• A)promotion-what potential customers need
• B)target markets-size
• C)price-what customers might be willing to pay
• D)product line assortment
• E)product-which features to include

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the individual values differ from the mean.

Wechsler Adult Intelligence Scale

A standardized test designed to measure the intelligence and cognitive ability of adults and older adolescents.

Standard Deviation

A metric that calculates the extent of variation or spread in a data set.

Standard Deviation

An indicator of the diversity or spread in a dataset, indicating how much individual data points deviate from the mean value.