Qualifying Dimensions

question 235

Multiple Choice

Qualifying dimensions

• A) need to be very specific.
• B) help identify the "core benefits."
• C) work in isolation in marketing strategy planning.
• D) affect the customer's purchase of a particular product.
• E) affect the customer's brand choice.

---

Definitions:

Main Idea

The main idea refers to the primary or central concept, point, or message that an author or speaker is trying to communicate to the audience.

Indirect Approach

A method of communication where the main point or request is not presented at the beginning but rather after an explanation or background information.

Direct Approach

A communication strategy that involves presenting the main point or conclusion at the beginning, followed by supporting details.

Analytical Approach

A method of problem solving or decision-making that involves breaking down information into component parts for detailed examination and evaluation.