The Most Useful Dimensions for Segmenting Markets Are

question 226

Multiple Choice

The most useful dimensions for segmenting markets are

• A)geographic and demographic dimensions.
• B)brand familiarity and consumption patterns.
• C)social class.
• D)benefits sought.
• E)The most useful depends on what product-market one is segmenting.

---

Definitions:

Behavioral Therapist

A mental health professional who uses techniques based on learning theories to help patients modify maladaptive behaviors.

Exposure

A therapeutic technique in psychology where individuals confront their fears by being brought into direct or imagined contact with the feared object, activity, or situation.

Response Prevention

A cognitive-behavioral therapy technique aimed at preventing individuals from performing their typical compulsive behaviors in response to anxiety-provoking stimuli.

Anorexia

An eating disorder characterized by an obsessive fear of gaining weight, leading to a refusal to maintain a healthy body weight and an unrealistic perception of body image.