Tom and Sally Jones Are Preparing to Purchase a New

question 98

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car.Tom currently has a Toyota Camry and Sally has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decide on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a ________ segmenting dimension,and the benefit Sally seeks (reliability) is a ________ segmenting dimension.

• A)geographic; demographic
• B)demographic; behavioral
• C)geographic; behavioral
• D)demographic; geographic
• E)behavioral; demographic

---

Definitions:

P-Value

The likelihood of witnessing outcomes in a test that are as extreme or more so than the observed ones, provided that the null hypothesis is accurate.

Randomized Block Experiment

An experimental design that aims to reduce the effects of variables known as blocks by randomly assigning treatments within each block.

Rank Sums

A statistic used in non-parametric tests that involves summing the ranks of observations in one of two samples when comparing medians.

One-Tail

Refers to a one-tailed test in statistics where the critical area of a distribution is one-sided so that it tests for the possibility of the relationship in a single direction.