A Target Marketer Who Uses a Single Marketing Mix Strategy

question 177

Multiple Choice

A target marketer who uses a single marketing mix strategy to appeal to both office tablet computer users and home tablet computer users is applying the

• A)broad market approach.
• B)single target market approach.
• C)multiple target market approach.
• D)combined target market approach.
• E)generic market approach.

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Definitions:

Compact Bone

The dense, hard outer layer of bone that gives it strength and houses the osteons, necessary for support and protection.

Membrane

A selective barrier that allows the passage of certain substances while preventing others, commonly found in cells and organelles.

Organ

A group of tissues in a living organism that have been adapted to perform a specific function, such as the heart or liver.

Cavity

An empty or hollow space within the body or one of its organs, often referring to areas like the abdominal cavity.