When Hallmark Designs Its Website So That a Teenage Girl

question 6

Multiple Choice

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone,what is the primary segmenting dimension that Hallmark is using?

• A)rate of use
• B)age
• C)family size
• D)income
• E)education

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Definitions:

Simple Random Sample

A sample in which each member of the population has an equal chance of being selected.

Equal Chance

A condition in probability where every outcome in a sample space is equally likely to occur.

Observations

The act of monitoring or recording data during an experiment or study.

Stratified Random Sampling

A sampling technique where the population is divided into distinct subgroups and samples are drawn from each subgroup.