A Detailed Customer Database,containing Past Purchases and Other Segmenting Information,is

question 39

Multiple Choice

A detailed customer database,containing past purchases and other segmenting information,is used to focus marketing efforts on individual customers in a

• A)clustering management system.
• B)product positioning matrix.
• C)product differentiation matrix.
• D)diversification management system.
• E)customer relationship management system.

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Definitions:

Retained Earnings

The portion of net income not distributed as dividends but retained by the company to reinvest in its core business or to pay debt.

Partial Equity Method

A variation of the equity method in accounting, where the investor recognises income from the investee to the extent of dividends received, with some adjustments.

Initial Value Method

An accounting method which records assets and investments at their original purchase cost.

Lower-of-Cost-or-Market-Value

An accounting principle requiring that inventory be recorded at the lower of either its historical cost or its current market value.