In Segmenting the Cell Phone User Product-Market, Cell Phone Maker

question 237

Multiple Choice

In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.

• A) combiner
• B) value operator
• C) market leader
• D) segmenter
• E) multi-segmenter

---

Definitions:

Temperance Advocate

An individual who supports or promotes the temperance movement, which seeks to reduce or eliminate the consumption of alcohol.

Oneida Community

A 19th-century utopian community in New York State, known for its unique social, religious, and economic practices, including communal living and complex marriage.

Birth Control

A strategy or method used to prevent pregnancy.

Reproduce Control

The ability or measures taken to regulate or manage the birth rate, including the use of contraception, family planning, and fertility treatments.