Differentiating the Marketing Mix Is Important for Which of the Following

question 73

Multiple Choice

Differentiating the marketing mix is important for which of the following reasons?

• A)It can help the firm build a competitive advantage with a group of target customers.
• B)It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
• C)It can clarify the position the firm wants to achieve with customers.
• D)It can contribute to better blending of marketing mix decisions to achieve desired objectives.
• E)All these answers are correct.

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Definitions:

Mixed Numbers

Numbers consisting of an integer and a proper fraction, representing sums of whole numbers and fractions.

Improper Fractions

Fractions where the numerator is greater than or equal to the denominator, representing a value of one or more.

Lowest Terms

The simplest form of a fraction, where the numerator and the denominator are reduced to their smallest whole numbers.

Quarts

A unit of volume in the U.S. customary and the British imperial systems, equal to a quarter of a gallon, or approximately 0.946 liters.