Segmenting International Markets,as Contrasted with Domestic Markets

question 13

Multiple Choice

Segmenting international markets,as contrasted with domestic markets,

• A)is more complicated because qualifying dimensions are not helpful.
• B)may be more difficult because critical data may not be available or dependable.
• C)usually involves less risk because more potential target markets are available.
• D)usually involves fewer segmenting dimensions.
• E)None of these answers is correct.

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Definitions:

Interpersonal Therapy (IPT)

A brief psychotherapy designed to help people with depression better understand and cope with problems relating to their interpersonal relationships.

Specific Phobias

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Interpersonal Role Disputes

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Person-Centered Therapy

A form of psychotherapy that emphasizes the importance of individual's experience and values in creating their path to personal growth.