Marketing-Oriented Managers See Segmenting as a Process of Aggregating People

question 236

True/False

Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.

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Definitions:

Recidivism

The tendency of a convicted criminal to reoffend, often measured by the recurrence of criminal behavior after receiving sanctions or undergoing intervention.

Labelling Theory

Holds that deviance results not so much from the actions of the deviant as from the response of others, who label the rule breaker a deviant.

Penal System

The network of laws, institutions, and administrative practices aimed at deterring crime and punishing those who violate laws.

Canadian Prison

A facility in Canada where individuals who have been convicted of crimes are confined as a form of punishment and rehabilitation.