When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Unstable Causes

Factors or conditions that contribute to fluctuations or irregularities in a system or situation, leading to unpredictability or instability.

Environmental Conditions

The external factors and surroundings that can influence the life, growth, behavior, and survival of organisms or systems.

Own Behavior

Refers to an individual's actions or conduct that they are personally responsible for or in control of.

Sense of Purpose

The motivation that drives individuals or groups to achieve goals and objectives, providing direction and meaning to actions or projects.