When Identifying a Company's Market, Managers Need to Avoid the Mistake

question 69

Multiple Choice

When identifying a company's market, managers need to avoid the mistake of:

• A) finding out what customers need.
• B) thinking of a market as a group of customers with similar needs who will exchange money for goods and services that meet those needs.
• C) trying to identify specific target markets within a general market.
• D) describing their markets solely in terms of the products they sell.
• E) thinking of the issue from the customer's point of view.

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Definitions:

Gramm-Leach-Bliley Financial Modernization Act

A U.S. federal law enacted in 1999 to control the ways that financial institutions deal with the private information of individuals.

Dodd-Frank Act

A federal law passed in 2010 aimed at reducing risks in the U.S. financial system through comprehensive regulation of financial markets and institutions.

Federal Trade Commission

A U.S. government agency established to protect consumers and promote competition, enforcing antitrust and consumer protection laws.

Corrective Advertising

Advertising campaigns undertaken by a company to correct previous misleading or false advertisements, often as required by legal proceedings or regulatory bodies.