Which Is the First Step in Market Segmentation

question 21

Multiple Choice

Which is the first step in market segmentation?

• A)finding one or two demographic characteristics to divide up the whole mass market
• B)clustering people with similar needs into a market segment
• C)naming a broad product-market of interest to the firm
• D)evaluating market segments to determine if they are large enough
• E)None of these answers is correct.

Understand the psychosocial perspectives of schizophrenia.

Identify common stressors associated with schizophrenia.

Explain the original dopamine theory of schizophrenia and critique its simplicity.

Describe effective family-oriented therapy and assertive community treatment programs for schizophrenia.

---

Definitions:

Expenses

Outflows or using up of assets, or incurring liabilities, as a result of operational activities intended to generate revenue.

Financial Statement

A summary report that quantitatively describes the financial health of a company, including balance sheets, income statements, and cash flow statements.

Accounts

Records that summarize financial transactions pertaining to a business entity’s assets, liabilities, equity, revenues, and expenses.

Increases and Decreases

Terms used to describe the upward and downward movements in financial and non-financial metrics within business operations.