How Customers Think About the Various Brands in a Market

question 55

Multiple Choice

How customers think about the various brands in a market can be graphically represented and tracked through _____.

• A) segmenting
• B) positioning
• C) targeting
• D) researching
• E) clustering

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Definitions:

DSM

The DSM, or Diagnostic and Statistical Manual of Mental Disorders, is a comprehensive classification and diagnostic tool used by mental health professionals to identify and categorize mental disorders.

Axis IV

In the context of the DSM-IV, it refers to reporting psychosocial and environmental problems that may affect the diagnosis, treatment, and prognosis of mental disorders.

DSM

Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as a guide to diagnosing mental disorders.

Neurosis

A class of mental disorders characterized by anxiety, phobias, or other obsessive or compulsive behaviors, not attributed to the disruptions in personality or reality seen in psychosis.