What Is the Main Difference Between Naming Broad Product-Markets and Market

question 255

Multiple Choice

What is the main difference between naming broad product-markets and market segmentation?

• A)Naming is a computerized process,while segmentation requires more thought.
• B)Naming is concerned with customers,while segmentation is concerned with product features.
• C)Naming involves breaking down markets,while segmentation involves aggregating customers with similar needs.
• D)Naming involves looking for similarities,while segmentation involves looking for differences.
• E)Naming identifies popular terms associated with the product,while segmentation identifies a market.

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