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Market Segmentation Is a Two-Step Process That Involves Naming Broad

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Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.


Definitions:

Perform Better

To achieve a higher level of efficiency, success, or quality in a given task or endeavor.

Extrinsic Rewards

Benefits or incentives provided from an external source to motivate individuals towards certain behaviors, such as money, trophies, or recognition.

Interesting Word Game

Interesting Word Game refers to a game designed around the usage, meanings, or properties of words, aimed at providing entertainment while often also serving an educational purpose.

Intrinsic Enjoyment

The pleasure and satisfaction derived from engaging in an activity for its own sake, rather than for external rewards.

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