Which of the Following Criteria Should a Marketing Manager Use

question 70

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A)The segments should be operational-i.e.,only quantitative dimensions are useful.
• B)The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• C)The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• D)The market segments should be substantial-i.e.,big enough to minimize the firm's costs.
• E)The market should always be homogenous in nature.

---

Definitions:

Positively Worded

Refers to the use of positive language to frame statements or messages, emphasizing what can be done or the positive aspects of a situation.

Fat Free

Describing food products that contain minimal to no fat content, often used in dietary preferences or restrictions.

Solicited Proposals

Requests for proposals that are made in response to an explicit demand or invitation from an organization or individual.

Indirect Method

A communication approach that presents the main point after providing the background or reasoning, often used to soften the delivery of sensitive information.