Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Saturated Fat

A type of dietary fat found in animal products and some plant oils, known to raise cholesterol levels and increase heart disease risk.

Nonnutritive Sweeteners

Artificial or natural sweeteners that provide little to no nutritional value but add sweetness to foods and drinks.

Total Fat Intake

The total amount of fat consumed in one's diet over a specified period.

Physical Activity

Any bodily movement produced by skeletal muscles that require energy expenditure, beneficial for health.