When Deciding How Far to Carry the Segmenting Process

question 130

Multiple Choice

When deciding how far to carry the segmenting process,

• A)profit should be the balancing point-determining how unique of a marketing mix the firm can offer to some target market.
• B)it is easier to develop effective marketing mixes for larger,more heterogeneous segments.
• C)cost considerations encourage less aggregating.
• D)the threat of potential competitors suggests more aggregating.
• E)segmenters should consider the demographic attributes of the target customers.

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Definitions:

Infant Visual Preferences

Refers to the tendency of babies to focus on certain visual patterns or objects more than others, indicating early visual and cognitive development preferences.

Fantz

Refers to Robert L. Fantz's work in developmental psychology, known for his research on infants' visual perception preferences.

Taste Sensation

Taste sensation is the ability to perceive and differentiate the basic tastes: sweet, sour, salty, bitter, and umami, through the taste buds on the tongue.

Infants

Young children from birth to one year of age, characterized by rapid physical and cognitive development.