If Geographic Location and Other Demographic Characteristics Are Used as Target

question 176

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions,which potential strategy decision area is mostly likely to be affected?

• A)promotion-what potential customers need
• B)target markets-size
• C)price-what customers might be willing to pay
• D)product line assortment
• E)product-which features to include

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Definitions:

Increasingly Popular

Gaining more widespread acceptance, favor, or usage over time.

Objectivity

The principle or practice of maintaining impartiality and neutrality, avoiding bias or subjective judgment in various fields.

Socially Constructed

A concept or perception that is created and maintained through social interactions and shared beliefs within a society.

Routine Practices

Regular and established procedures or habits that are followed in the execution of tasks or activities.