Tom and Sally Jones Are Preparing to Purchase a New

question 98

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car.Tom currently has a Toyota Camry and Sally has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decide on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a ________ segmenting dimension,and the benefit Sally seeks (reliability) is a ________ segmenting dimension.

• A)geographic; demographic
• B)demographic; behavioral
• C)geographic; behavioral
• D)demographic; geographic
• E)behavioral; demographic

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Definitions:

Double Coincidence

A situation in barter economies where two parties each possess an item the other wants, allowing for an exchange without the need for a common unit of value.

Small Denomination Time Deposits

Bank deposits that are held for a fixed term with a specified small minimum amount and earn interest over time.

Large Denomination Time Deposits

Time deposits in a bank or financial institution with a large minimum amount of money required, typically over $100,000, and a fixed term.

M2

A measure of the money supply that includes cash, checking deposits, and easily convertible near money, such as savings deposits, small time deposits, and money market mutual funds.