When Hallmark Stores Offer a Product Line That Includes Everything

question 144

Multiple Choice

When Hallmark stores offer a product line that includes everything you need to have a Spiderman-themed birthday party,what is the primary segmenting dimension that Hallmark is using?

• A)gender
• B)family size
• C)benefits sought
• D)rate of use
• E)size of city

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Definitions:

Control

pertains to the power to influence or direct people's behavior or the course of events.

Founding CEOs

The chief executive officers who initiate and establish the foundation of a company or organization.

Minority Angel Funding

Investments made by angel investors who are part of a minority group, or investments made in startups led by individuals from minority groups.

Women Angel Groups

Investment collectives comprised solely or predominantly of women, focusing on providing capital to start-up companies led by female entrepreneurs.