Dimensions That Should Be Considered When Segmenting Consumer Markets Are

question 219

True/False

Dimensions that should be considered when segmenting consumer markets are: geographic location and other demographic characteristics; behavioral needs; urgency to get needs satisfied; and willingness to compare and shop.

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Definitions:

Demand Curves

A graphical representation showing the relationship between the price of a good and the quantity of that good consumers are willing to buy.

Indifference Map

A graph showing a set of indifference curves, illustrating combinations of goods or services among which a consumer is indifferent.

Total Utility

The full satisfaction experienced when consuming an exact aggregate quantity of a good or service.

Equal-Elevation Lines

Contour lines on a map representing points of equal elevation above a reference level, typically sea level.