Deciding Whether a Group of Customers Should Be Included in a Target

question 127

Multiple Choice

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

• A) behavioral
• B) demographic
• C) determining
• D) qualifying
• E) geographic

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Definitions:

Job Evaluation

A systematic process used to assess the relative value of jobs within an organization, for the purpose of establishing fair compensation.

Private Pension Plans

Retirement plans funded and maintained by private sector employers, providing employees with a fixed or variable pension payment upon retirement, separate from government pension schemes.

Pension Plans

Retirement plans sponsored by employers that provide a fixed income to employees after retirement.

Pay Secrecy

Policies or practices that restrict employees from discussing or disclosing their own or others' compensation information, often controversial in discussions of wage fairness.