Compared to Qualifying Dimensions,determining Dimensions

question 4

Multiple Choice

Compared to qualifying dimensions,determining dimensions

• A)are more likely to be related to whether a customer will make a purchase in the product-market at all.
• B)help identify the "core benefits" offered to everyone in the product market.
• C)are usually much more specific.
• D)are relevant to including a customer type.
• E)None of these answers is correct.

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Definitions:

Targeting

Evaluating each market segment to determine which segments present the most attractive opportunity to maximize sales.

Cultural Factors

Elements of culture that influence consumer behaviors and preferences, including language, beliefs, values, and norms.

Economic Conditions

A state of a region or country's economy, encompassing factors such as growth rates, unemployment, inflation, and consumer confidence.

Profitability Timeframe

The period in which a business or project is expected to transition from operating at a loss to generating profits.