A Detailed Customer Database,containing Past Purchases and Other Segmenting Information,is

question 39

Multiple Choice

A detailed customer database,containing past purchases and other segmenting information,is used to focus marketing efforts on individual customers in a

• A)clustering management system.
• B)product positioning matrix.
• C)product differentiation matrix.
• D)diversification management system.
• E)customer relationship management system.

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Definitions:

Possessors

Individuals or entities that have control over or hold property, but do not necessarily own it.

Real Estate

Property consisting of land and the buildings on it, along with its natural resources.

Social Guests

Individuals who are invited to visit someone's home or attend a private function or gathering without any expectation of providing a service or receiving payment.

Licensees

Individuals or entities that are granted permission to do certain things by another’s leave, such as occupying or using someone’s property.