When Is Repositioning Needed

question 61

Multiple Choice

When is repositioning needed?

• A)when the direction of the marketing strategy is not clear or focused
• B)when customers are not viewing the brand the desired way
• C)when each market segment has its own preferences
• D)when ethical issues arise in selecting segmenting dimensions
• E)when markets become homogenous between

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Definitions:

Gardner's Theory

A theory of multiple intelligences proposed by Howard Gardner, suggesting individuals possess distinct types of intelligences rather than a single, general intelligence.

Multiple Intelligences

A theory proposed by Howard Gardner, suggesting that individuals have various kinds of intelligences, such as logical, linguistic, musical, and spatial.

Sternberg's Triarchic Theory

A theory of intelligence proposing that human intelligence comprises three aspects: analytical, creative, and practical.

Analytical

Pertaining to or using analysis; characterized by the ability to break down complex information or problems into smaller parts for better understanding or solution.