How Might an Organization Ensure That Marketing Objectives Are Compatible

question 50

Multiple Choice

How might an organization ensure that marketing objectives are compatible and aligned with top-level company objectives?

• A)by involving marketing managers in setting company objectives
• B)by assessing how plans worked out at the end of the year
• C)by maintaining effective e-mail communication
• D)by requiring every individual to set personal objectives
• E)by requiring the marketing department to set objectives

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Definitions:

Ethical Dilemma

A challenging situation where a person is confronted with several right values or moral duties but can only choose one, leading to ethical conflict.

Utilitarian Perspective

A philosophical approach that assesses the moral worth of actions based on their outcomes, emphasizing the greatest good for the greatest number.

Act Utilitarian

A philosophy or ethical stance that evaluates the morality of an action based on the consequence or outcome of that specific act, aiming to maximize happiness or utility.

False Testimony

Giving deliberately untrue statements or evidence in a legal proceeding, typically under oath.