The Clustering Techniques That Can Be Used in Segmenting

question 202

Multiple Choice

The clustering techniques that can be used in segmenting

• A)eliminate the need for management intuition and judgment.
• B)group people together into heterogeneous product-market segments.
• C)try to find similar patterns within sets of data.
• D)allow managers to ignore segmenting dimensions.
• E)None of these answers is correct.

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Definitions:

Retinas

The light-sensitive layer of tissue at the back of the eye that converts light rays into neural signals that are sent to the brain for visual recognition.

Melatonin

A hormone that regulates the sleep-wake cycle, produced by the pineal gland in response to darkness.

Pineal Gland

A small endocrine gland in the vertebrate brain that produces and regulates some hormones, including melatonin, which affects sleep patterns.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is often used to treat sleep disorders.