Examlex
Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
Scapegoats
Individuals or groups unjustly blamed for problems or negative outcomes that they did not cause, often as a mechanism of deflecting responsibility.
Subordinate Groups
Groups of people in a society who have less power, authority, and status compared to the dominant groups, often facing discrimination and inequality.
Societal Problems
Issues that affect a significant number of people within a society, often challenging the community's ability to function effectively.
An Ethnic Group
Comprises people whose perceived cultural markers are deemed socially significant. Ethnic groups differ from one another in terms of language, religion, customs, values, ancestors, and the like.
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