How Might an Organization Ensure That Marketing Objectives Are Compatible

question 50

Multiple Choice

How might an organization ensure that marketing objectives are compatible and aligned with top-level company objectives?

• A)by involving marketing managers in setting company objectives
• B)by assessing how plans worked out at the end of the year
• C)by maintaining effective e-mail communication
• D)by requiring every individual to set personal objectives
• E)by requiring the marketing department to set objectives

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Definitions:

Unconscionable

A situation or term in an agreement that is so unjust or overwhelmingly one-sided in favor of the party with more power that it is deemed unenforceable under law.

Shocks the Conscience

A legal standard for determining whether a legal or governmental decision is so unjust or egregious that it violates fundamental fairness.

Court

A governmental institution authorized to resolve legal disputes between parties and administer justice in civil, criminal, and administrative matters.

Regulatory Statute

A regulatory statute is a law enacted to prescribe or prohibit certain behaviors, often intended to protect the public welfare, health, safety, or the environment.