Developing a Set of Specific Qualitative and Quantitative Screening Criteria

question 291

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria

• A)increases the different opportunities-and strategy possibilities-in the market.
• B)can make it difficult to zero in on the best target market and marketing mix.
• C)cannot help eliminate the potential of strategies that are not well suited for the firm.
• D)can help a manager define in which business and markets the firm wants to compete.
• E)highlights advantages of a strategy but does not make it clear why you should select that strategy.

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Definitions:

Business Unionism

A union model focused on negotiating labor contracts pertaining to wages, benefits, and working conditions, rather than broader societal or political goals.

Collective Bargaining

The process by which labor unions and employers negotiate contracts regarding wages, hours, benefits, and working conditions on behalf of employees.

Political Activism

The collective actions or endeavors to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society.

Employee Ownership

A business structure where employees have an ownership stake in the company, often through stock options or shares.