Macro-Marketing

question 85

Multiple Choice

Macro-marketing:

• A) is concerned with the activities performed by individual business organizations.
• B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
• C) is concerned with how effectively and fairly an individual business organization performs.
• D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.

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Definitions:

Common Situs Picketing

A labor protest tactic where workers picket a shared work location to which different employers send employees, without affecting businesses not involved in the dispute.

NLRA

The National Labor Relations Act is a fundamental piece of United States labor legislation that safeguards employees' rights to form unions and engage in collective bargaining with their employers.

Common Situs Picketing

A form of labor protest where union members picket at a workplace that involves multiple employers, typically at a shared construction site or facility.

Multiple Employers

A situation in which an individual works for several employers or when various employers collaborate to hire and manage a workforce, often seen in temporary or contract work arrangements.