Coca-Cola Is Taking Advantage of the New Willingness of Chinese

question 215

Multiple Choice

Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China.What type of opportunity is Coca-Cola pursuing?

• A)market development
• B)diversification
• C)product development
• D)market penetration
• E)product reorientation

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Definitions:

Time Draft

A written order to pay a specified amount of money at a certain time in the future, often used in international trade.

Banker's Acceptance

A short-term financial instrument issued by a company that is guaranteed by a commercial bank. It is commonly used in international trade.

Commercial Draft

An instrument used in international trade where the seller instructs the buyer to pay a specified amount of money at a specified time.

Carrying Cost

The total cost of holding inventory, including storage, maintenance, and insurance.