The External Market Environment Doesn't Play a Role in the Marketing

question 310

True/False

The external market environment doesn't play a role in the marketing strategy planning process because it exists outside of the company.

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Definitions:

API GL-5

A classification of gear lubricants specified by the American Petroleum Institute (API) that indicates the lubricant is suitable for high-speed, high-shock load applications, such as in vehicle differentials.

Highway 5th Wheels

The coupling mechanism on a highway truck or trailer that allows for articulation and pivot of attached trailers.

Manufacturer

A company or entity that produces goods, often on a large scale, using raw materials, machinery, and labor.

OEMs

Original Equipment Manufacturers, companies that produce parts and equipment that may be marketed by another manufacturer.