Controlling Is Vital to the Marketing Management Process Because

question 41

Multiple Choice

Controlling is vital to the marketing management process because

• A)marketing managers need to control their subordinates.
• B)controlling examines a firm's strengths,weaknesses,opportunities,and threats.
• C)gathering feedback on a plan's results may lead to beneficial adjustments or entirely new plans.
• D)controlling involves identifying a target market.
• E)controlling is part of the marketing mix.

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Definitions:

Lower Control Limit

The lower control limit is the lowest value on a control chart below which process variability is considered to be out of control.

Sample Proportion

A statistic that estimates the fraction of items in a population that possess a certain attribute, based on data from a sample.

P Chart

A type of control chart used for monitoring the proportion of defective items in a process over time.

Upper and Lower Control Limits

Defined in quality control, these are the thresholds set for process performance monitoring to signal when a process is out of control.