When Developing a Marketing Mix,a Marketing Manager Should Remember That

question 201

Multiple Choice

When developing a marketing mix,a marketing manager should remember that

• A)"Promotion" includes only personal selling and publicity.
• B)a channel of distribution includes at least one intermediary.
• C)"Price" includes markups,discounts,allowances,and geographic terms.
• D)"Product" includes physical goods but not services.
• E)customers' needs are all the same.

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Definitions:

Tangible Harm

Real, physical, or material damage or loss that can be quantified or observed.

Transfer Document

A legal document evidencing the transfer of ownership or title from one party to another.

Partnership Property

Assets owned by a partnership, regarded collectively as belonging to the partnership entity, not the individual partners.

Partner's Funds

Refers to the capital or resources invested in a partnership by its partners.