The Universal Functions of Marketing

question 138

Multiple Choice

The universal functions of marketing

• A)are usually performed in the same way and by the same types of institutions in all macro-marketing systems.
• B)can sometimes be eliminated-in very efficient macro-marketing systems.
• C)must be performed in both market-directed and command economies.
• D)must all be performed,from a micro view,by every firm.

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Definitions:

Affective Forecasting

The process of predicting one's future emotional states or reactions in specific situations.

Affect Balance

A measure of the extent to which positive emotional experiences outweigh negative ones in an individual's life.

Moral Virtue

Characteristics or qualities deemed to be morally good and valued as a foundation for good moral being.

Disgust

A strong feeling of aversion or repulsion, often in response to something perceived as offensive, contaminating, or immoral.