From the Perspective of Macro-Marketing,e-Commerce Specialists CarFax (Which Provides Vehicle

question 177

Multiple Choice

From the perspective of macro-marketing,e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because

• A)auto manufacturers need to sell direct to consumers.
• B)the market needs competitive rivals to auto dealerships.
• C)the information they provide helps connect producers to consumers.
• D)the role of the automotive sales person is becoming obsolete.
• E)consumers live great distances from most automotive plants.