MetroTech Corporation Has Been Experiencing Declining Profits

question 290

Multiple Choice

MetroTech Corporation has been experiencing declining profits. The accounting department blames the MetroTech marketing staff for "out of control" sales costs. The salespeople blame the warehouse for being slow to fill orders. And the warehouse manager says that the production department can't meet its schedule. MetroTech seems to have

• A) implemented the marketing concept.
• B) a customer orientation.
• C) a marketing orientation.
• D) a sales orientation.
• E) a production orientation.

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Definitions:

Cell

The smallest structural and functional unit of an organism, typically microscopic and consisting of cytoplasm and a nucleus enclosed in a membrane.

Activator Protein

A positive regulatory protein that stimulates transcription when bound to DNA. Compare with repressor protein.

Positive Control

A genetic control system in which a regulatory protein binds to DNA, turning on transcription of a gene. Compare with negative control.

Operon

A functioning unit of DNA containing a cluster of genes under the control of a single promoter, found in prokaryotes and some viruses.